Spectrics – Arkansas Web Design & Strategic Internet Marketing

I recently had a conversation with a highly respected web analytics consultant.  We were discussing the current lack of quality web analytics talent available in the marketplace and what is required to hire a good web analyst.  The truth is – it can be a little difficult.

The consultant pointed out that there could be as many as 25,000 websites that could benefit greatly from a good web analytics program.  My guess is that your company has one of these websites.  However, there are only about 4,000 credible web analysts in the entire market place.  Out of the those 4,000 about 1,500 of them work for web analytics vendors; companies like Omniture, Coremetrics and WebTrends. 

Obviously, web analytics talent is in high demand and as the market continues to discover the value of having a great web analyst on site the demand will only increase. 

Recently, Eric Peterson published a report on web analytics salaries.  The numbers are fairly impressive.  With less than 12 months of web analytics experience, web analysts’ average salary and bonus is $78,525.  With over 5 years of experience that number jumps to $102,544. 

So what do you do to get started in this new explosive field?  Well, there is a lot of information that you are probably already aware of.  But if you want some real live human advice then send me an email (mailto:wkanaday@sbcglobal.net) – I would love to talk to you about how to get on the right track.